Stanton DJ is proud to announce the kick-off of a new marketing campaign for the companys world renowned line of cartridges, the industry standard since 1948.

The new marketing campaign will include a number of artist testimonials such as Roc Raida, Kool Herc, Johnny Juice, Annalyze, and other prominent turntablists, edgy advertisements, a focus on the company’s history, and an interactive micro-website that is set to launch later this summer.

The cartridge line was recently re-styled with the modern Stanton industrial design and features all of the company’s signature technology and qualities; such has high performance tracking for superior groove holding and leading sound quality. Made locally in Riviera Beach, Florida, Stanton’s cartridges are specially crafted using jewelry-grade diamonds for extremely low cue burn, helping users avoid eating up their records.

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