Manufacturers sometimes ask that retailers not display a selling price if it drops below a certain amount that they have set (Minimum Advertised Price). The "Show Price" button indicates that the price of the item is so low that the manufacturer requested that it not be advertised (that is, displayed). In a brick-and-mortar store, you would have to ask a salesperson what the price of the product is. At DJDeals.com, by clicking on "Show Price" you are essentially asking to see the price, at which point we show it to you.

According to the United States Federal Trade Commission, MAP is a form of price-fixing and it is illegal for manufacturers to force retailers to advertise at a price they set. Policies that effectively eliminate the ability of retailers to sell at a discount are being closely examined by the FTC. MAP has been standard practice in the consumer-electronics market for many years, despite the fact that federal law prohibits manufacturers from dictating to retailers how products can be priced in advertisements.

DJDeals.com does not agree with MAP, but agrees to post this notice until MAP is no longer enforced by manufacturers.